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Here’s a simple search engine optimization guide

1. Create Good Content

Good Content = Audience

2. Create Great Content

Great Content = Larger Audience

3. Make Bot Friendly Markup

See: Schema Markup, JSON-LD, Twitter Meta, Og-Graph, and MicroData

4. Load Content/Site Fast

Slow Site=Low Engagement & Interaction.

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SEO Glossary

NB: Not in any order

Crawling: The process by which search engines discover your web pages.

De-indexed: Refers to a page or group of pages being removed from Google’s index.

Indexing: The storing and organizing of content found during crawling.

Intent: In the context of SEO, intent refers to what users really want from the words they typed into the search bar.

KPI: A “key performance indicator” is a measurable value that indicates how well an activity is achieving a goal.

Organic: Earned placement in search results, as opposed to paid advertisements.

Query: Words typed into the search bar.

Ranking: Ordering search results by relevance to the query.

Search engine: An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.

SERP features: Results displayed in a non-standard format.

SERP: Stands for “search engine results page” — the page you see after conducting a search.

Traffic: Visits to a website.

URL: Uniform Resource Locators are the locations or addresses for individual pieces of content on the web.

Backlinks: Or “inbound links” are links from other websites that point to your website.

Bots: Also known as “crawlers” or “spiders,” these are what scour the Internet to find content.

Caching: A saved version of your web page.

Crawl budget: The average number of pages a search engine bot will crawl on your site

Crawler directives: Instructions to the crawler regarding what you want it to crawl and index on your site.

Engagement: Data that represents how searchers interact with your site from search results.

Index: A huge database of all the content search engine crawlers have discovered and deem good enough to serve up to searchers.

Internal links: Links on your own site that point to your other pages on the same site.

Meta robots tag: Pieces of code that provide crawlers instructions for how to crawl or index web page content.

NoIndex tag: A meta tag that instructions a search engine not to index the page it’s on.

PageRank: A component of Google’s core algorithm. It is a link analysis program that estimates the importance of a web page by measuring the quality and quantity of links pointing to it.

Relevance: In the context of the local pack, relevance is how well a local business matches what the searcher is looking for

Robots.txt: Files that suggest which parts of your site search engines should and shouldn’t crawl.

Sitemap: A list of URLs on your site that crawlers can use to discover and index your content.

Spammy tactics: Like “black hat,” spammy tactics are those that violate search engine quality guidelines.

Inbound Link: A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank.

Internal Link: A link from one page to another on the same website, such as from your homepage to your products page.

Indexed Pages: The pages of your website that are stored by search engines.

Keyword: A word that a user enters in a search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.

Click-Through Rate/CTR: The rate that users click on a website from or organic or paid search results. CTR is a way to gauge title and description performance.

Content Management System/CMS: An application used to manage digital content in a collaborative environment. Popular content management systems include WordPress, Onveos, and Magento.

Conversion: A conversion occurs when a user completes the most important action on a website. Actions can include buying a product, signing up for a newsletter, filling out a contact form, register for a webinar, etc.

Keyword Research: During an SEO campaign, research on competitors and a site’s current rankings helps develop a list of keywords to target for on-page optimization, content development, and link building.

Link Building: The practice of gaining links from other websites to improve the authority of a site. Typical link building includes local citation building, blogger outreach, forums, etc.

See Also